I've always been obssessed with Nancy Drew and the element of discovery in exhibition design or experiences. And with the success of Pokemon - resurrecting Augmented Reality - I created an experience for Grosset and Dunlap, the publishers of the 87-year-old girl sleuth.
PROBLEM: Readers are not reading Nancy Drew as they used to. Series is dated, sales lag, yet it still appeals to a timeless audience.
SOLUTION: To use the 21st century common smartphone as a way to persuade readers to buy/read her books. Also, to engulf the reader into the story by becoming the Nancy Drew character herself.